KETRIC PETERSEN   Work  About



US OPEN - PROMO

A promotional spotlight inspired by the energy and spectacle of the US Open, designed to capture the intensity and atmosphere surrounding the most iconic tennis tournament in the US. The piece translates the movement of the sport into a fast-paced visual system built through dynamic typography and sharp transitions.

Bold type treatments and the visual direction balance refinement with intensity, combining athletic branding with energetic motion to reflect both the prestige and adrenaline of the tournament. Designed for digital and promotional applications, the project explores how sports media can feel cinematic while still clear and impactful.